MCDONALDS Corp Research Paper Example | Topics and Well Written Essays - 3000 words

MCDONALDS Corp - Research Paper Example McDonalds was established in the year 1955 by Ray Croc in USA as a retailer of snack foods like burgers. The company since then has grown by leaps and bounds with the company presently having its dedicated presence in about 118 diverse nations across the globe and an attractive product offering that includes famous products like Big Mac, Mc Nuggets, Quarter Pounders etc. McDonalds has about 33000 restaurants across the globe that provides the best experience at largely affordable price to the customers. McDonalds serves its customers through a dedicated employee base of over 1.7 million active employees who are determined to provide the best experience to the customers with a touch of excellence to satisfy the needs of the customers (McDonalds, 2011). The mission statement of the company is â€Å"be our customers favourite place and way to eat†. The company believes in creating a marketing mix that is essentially in line with the mission statement of the organization. McDonald s prepares a menu that is in tune with the market demands in an innovative manner that tends to satisfy the demands of the target market audience (McDonalds-b, 2011). The history of McDonalds began in the year 190 when the founder of the organization opened up a Bar-B-Que restaurant in California. This was essentially a drive in restaurants that provided snack items for individuals on the drive. However after a few years this restaurant was closed off an official McDonald’s restaurant brand was launched in 1955. The restaurant met with good success and eventually sold 100 million burgers by the end of the third year into the business. By the year 1963 there were about 500 restaurants operating under the McDonalds brand name. Subsequently the company went public in the year 1965 with IPO of 22.5 US dollars as the price of a share. After three years the company went about to launch the product Big Mac that is one